As a business owner, marketing yourself is a BIG job part of the job. Something you may not think of too much when starting & something that takes a constant trial & error to get comfortable doing.

As a photographer who often does branding photos for local businesses, here are some things I’ve learned (& implemented) in business to help you improve your personal branding & show the VALUE in working with YOU

Reminder: People invest in People

I want you to remember this first because not only is it true, it is a freedom for you to be so unapologetically yourself and trust that the most aligned clients will come.

You can create a brand persona that fits a mold you’ve seen as successful in others, you can mirror the tips & tricks thrown your way, but you’ll burn out so quickly being someone you’re not, it’ll feel hard, wrong, and attract all the wrong people.

“Sometimes the hardest part of the journey is believing you’re worth the trip.”

Glenn Beck

Making space for yourself in your profession is often seen as a hurdle in a “saturated market”. I have seen many Photographers, Hairstylists, Coaches, (insert any profession here) in a market with thousands like them who overcome any hurdle by being MORE of themselves. Taking themselves seriously as a _______ with branding photos, consistent marketing, standing by their values & being an advocate for clients. The biggest hurdle is looking at yourself and believing the negative terms you’ll forever hear.

The World Needs Exactly Who You Are Right Now & All You’ll Come To Be

Personal Branding in your business bring aligned clients, larger connected community, and makes marketing yourself an extention of you rather than a chore to complete. Remove yourself from spaces that don’t make you feel welcome, there are so many out there looking for someone just like you.

Your branding is the first impression, front line of defense, and a good branding photo, consistent marketing of yourself is the best way to push yourself into spaces where you are welcome, hyped-up and going to make a difference for many others.

I always reccommend Branding photos for business owners at least twice a year but we change often & so should your brand. Do you feel inspired by your current branding photos? Do they show who you are & why you’re the best choice? I’d love to talk branding ideas with you!